Importance of Search Engine Optimization (SEO) for your website

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What is SEO?

Search engine optimization (SEO) is the practice of getting organic, high quality traffic to a website through non-paid search results. It’s all about improving website’s ranking in the non-paid section of the search results.

How it helps business?

Websites optimized for search engines have better reach to netizen, meaning your website can have a lot more visitor. You get continuous free traffics for your website. This helps your business create a brand value and gain potential customers, leading to business growth.

How Search Engines work?

You may be amazed by the fact that Google processes 40,000 search queries every second on average and over 3,500,000,000 ( 3.5 billion ) searches per day. The statistic shows that 1.2 trillion searches per year worldwide as listed by Internet Live Stats.

In today’s world, people from all around the world rely on the search engines in order to easily find what they are looking for. This helps the consumer to find different options in one place and choose what is best suitable.

Google’s latest algorithm BERT (Bidirectional Encoder Representations from Transformers) was introduced in the year 2017 and in October, 2019 Google announce that BERT would be applied in US based production search algorithm. Later, in December 2019, BERT was applied for more than 70 countries all over the world. This major update is Google’s neural network-based technique for natural language processing (NLP) pre-training.

Google said “BERT models to both ranking and featured snippets in Search, we’re able to do a much better job  helping you find useful information”. With this update, users get more appropriate search results than before as Google has improved the language understanding capabilities.

This algorithm can now understand the context and find out ambiguity in a given search string and then transforms the query by looking at surrounding words that might be close to the string and finally returns the result which are close to the searcher’s intent.

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